FOUNDER & CEO
FOUNDER & CEO
FOUNDER & CEO
Horacio Gonzalez Muñoz International business executive specializing in premium and bespoke spirits, brand development, global sourcing, exports, distribution, and international market expansion. He is passionate about creating distinctive spirits brands, developing commercially viable products, and opening new markets around the world.
Wi
Horacio Gonzalez Muñoz International business executive specializing in premium and bespoke spirits, brand development, global sourcing, exports, distribution, and international market expansion. He is passionate about creating distinctive spirits brands, developing commercially viable products, and opening new markets around the world.
With extensive experience coordinating producers, designers, packaging manufacturers, regulatory specialists, importers, distributors, and commercial partners, he leads complex projects from initial concept through production, market launch, and international distribution.
He currently leads HYL Trade & Services, a Mexico-based company focused on spirits brand development, global sourcing, international trade, and market expansion. He is also a partner at CraftAZUL+ based in Orange, County . Ca. USA, where he works with clients and industry partners to develop customized tequila and agave spirits solutions for global markets.
CMO | PARTNER
FOUNDER & CEO
FOUNDER & CEO
H Alberto Flores Serial Entrepreneur, Marketing Leader & Creative Director with expertise in designing, developing, and implementing innovative brand strategies for global enterprise companies and small start-ups. A hands-on leader focused on defining and executing a clear brand vision to drive lead generation, customer acquisition, susta
H Alberto Flores Serial Entrepreneur, Marketing Leader & Creative Director with expertise in designing, developing, and implementing innovative brand strategies for global enterprise companies and small start-ups. A hands-on leader focused on defining and executing a clear brand vision to drive lead generation, customer acquisition, sustainable revenue growth, and profitability.
Alberto is an experienced spirits consultant who has been behind beverage branding and development for major liquor brands, and food and wellness products. With a great passion for the craft, representing his multi-cultural and family traditions in the Tequila Industry, his passion to network and building international business relationships helps him to acutely recognize trends and patterns early to help liquor brands and start-ups to understand how these shifts impact markets and consumer behavior, emerging brands to digital communications since 1999 with web1, in 2004 with web2 and now utilizing FinTech, Blockchain Technology, RFID/NFC/NFT authentication, as web3 evolves.
Our Partners
